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Revlon Dreams in Full Color

Novel cosmetic rollouts, new brand ambassador fortify Q2 results.

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By: TOM BRANNA

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Revlon, Inc. posted positive results for the second quarter ended June 30, 2010. Net sales rose 1.8% to $327.7 million. According to the company, the increase was driven by higher net sales of Revlon color cosmetics and Revlon ColorSilk, partially offset by lower net sales of Almay color cosmetics and Mitchum anti-perspirant deodorant. However, in the U.S., net sales fell 6.9% to $179.3 million. The decrease was primarily driven by lower net sales of Almay color cosmetics due to the cycling...

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